Remember the Tylenol fiasco in 1982? You can read about it here: http://iml.jou.ufl.edu/projects/Spring01/Hogue/tylenol.html -- AOL won't let me do links because I'm on a MAC unless I use FIREFOX. When they launched the banners they screwed up FIREFOX too. So you will have to cut and paste, Sorry.
Anyway, somebody put cyanide in Tylenol capsules and seven people died. They never actually pinned the murders on anybody, but there was a suspect for a long time.
But, the point is, Tylenol did one of the best PR jobs ever to make its customers feel safe in using their products again.
Think about it, would you want to use a pill that had killed people? But they put lots of failsafe measures in place, triple sealing the cap, and ultimately removing the capsules from the shelves, switching to caplets, whatever it took.
Plus the president went on the air with commercials to deal with consumer confidence concerns. Anyway, they cared about the people that used their product and did whatever it took to keep them as customers.
Imagine if Tylenol had been owned by AOL. Haaaaaaaaaaaa.
Okay, we're getting reports some people died using our stuff. How many? Seven, maybe? Out of how many customers? Millions. Come on, big deal. Who needs 'em. As for making our product more user safe and/or friendly, why bother? They'll learn how to sniff for the telltale signs of cyanide when they open up the bottle. Why should we have to go to the expense of putting seals on our containers. That costs money. Our money.
And we're in the business of making money, not spending it.
How long do you think it would take for Tylenol to be out of business?
Here's an irony. Apparently AOL has lost over 600,000 paying customers in the last three months.
How many journals are there? Two thousand? Even if we all left at once, who would notice. We're a pimple on their butts. We have to figure out a way to make a big festering sore out of this.
Maybe we should take a lesson from Tylenol. Someone needs to die.