In an unlikely marketing move, Brent Murphy, chief elastic waistband tester for Jockey Briefs Worldwide, has been promoted to All-Time Exalted Underpants Ruler of the Universe, according to information just released from Jockey's Wisconsin focus group facility in Milwaukee.
recent surprise product placement of Jockey's Old Guy briefs on deposed
Saddam Hussein led to a shakeup among upper management in this
midwestern mecca for bun warmers.
"I spend my time helping people
cover their ass, so I just thought covering Saddam's butt would just be
a natural extension of what I already do," claimed the inventive
employee, whose previous experience includes putting panties on naked
statues for former attorney general John Ashcroft. His new assignment
gives him the key to executive washroom.
Timed for the release of the latest
and hopefully last Star Wars movie, Revenge of the Sith, the Saddam
Hussein Jockey briefs launch has put the world on notice that prisons
offer marketers a hitherto untapped resource for new campaign ideas.
In other news, AOL journals editor and commander in chief of the weekly Editors' Picks,
some guy named Joe, took six days to write two entries in his new blog, which doesn't seem to serve any useful purpose.
John Scalzi he ain't.